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Uncover the Craft That Makes Your Brand Irresistible
“The things you overlook are often the things they’ll love you for.”
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Start spotting what’s already there
1. What’s something you do for every client without even thinking about it?
(Example: “I always send a voice note before we start to walk through the vision.”)
2. What part of your process feels sacred—even if no one sees it?
(Example: “I light a candle before every strategy session. It helps me listen better.”)
3. What detail do clients always rave about or thank you for?
(Example: “They’re shocked by how specific my advice is—it’s never cookie-cutter.”)